An Announcement for the Families we Serve:
With the continued excitement about our recent CNN.com profile (http://www.cnn.com/2009/CRIME/09/28/grace.coldcase.project.jason/index.html?iref=newssearch
), it seemed a fitting time to announce a special project long in the works.
We are pleased to announce a new service exclusive to Project Jason Families! The service is Project Jason Family Media Assistance, which includes information designed to bring you increased success in getting media attention for your loved one.
In this new service, located in the families-only forum of our website, we offer you three sections. The first section is "Current Media and Awareness Opportunities". We'll present means of awareness from various sources, such as media outlets, other trained and ethical nonprofits, and from Project Jason. We're always looking for new avenues of awareness for your missing loved one, so you'll want to check back here regularly.
The second is “Guidelines, Tips, and Templates.” Here you will find press release templates suited to a variety of occasions, detailed advice about working with the media, and suggestions about approaches that give you the best possibilities of a story written about your missing loved ones. To use the templates, simply input where indicated the details specific to your missing loved one and send to your local media.
The Guidelines and Tips area includes highly detailed documents, many taken from the presentation made by Denise Harrison, our public relations manager, at the 2009 Keys to Healing Retreat. A number of other documents in this section were the result of six-month collaboration among Denise, Kelly, and volunteer Danielle Albertson, also a PR and media veteran. We'll cover topics such as how to prepare for an on-camera interview, responding to reporter's questions, and how to decide what information to make public.
The third section is “Questions.” Here, you can post questions and Denise will answer your media-related questions. The answers to other's questions in this forum will also help you in your quest for media coverage for your loved one.
While attaining media coverage in CNN is a rarity, we do want to all we can to help you get the local media’s attention.
P.S.: While you're visiting the Project Jason Family Media Assistance section of our forum, be sure to stop in at the Family Member Forum, where you can communicate with other families of the missing, and Healing Harbor, our free online counseling service. All of these forum areas are hidden from the public, so that you can feel free to share with others in a secure environment.
Our forum is located at http://projectjason.org/forums/index.php
If you do not have a membership there, and would like to, please let us know, and I will get you set up for easy access.