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POWER PLAY
Families have sizable impact on the media
May 20, 2007
By JANET LUNDQUIST Staff Writer
Several days after Lisa Stebic disappeared, her story made national headlines.
Seemingly vanishing without a trace, she was last seen at her Plainfield home April 30.
Eventually, news of the search for Lisa went international, with help from a highly-publicized family Web site.
The attention was largely the result of a campaign that began soon after Lisa was reported missing. Her cousin, Melanie Greenberg, got the ball rolling with help from a friend in the news industry.
Leigh Harris, a former television producer working for KPHO CBS 5 in Phoenix, immediately set to work creating a plan to get Lisa's face and information in front of cameras and on the front pages of newspapers.
Harris had Greenberg set up the site
www.findlisastebic.com, which Harris ensured used colors and a layout that would photograph well. She also told the family to hold a press conference, gave them scripts to work from and tips to maximize their time on camera.
It worked. Every television news crew in Chicago and print and radio reporters showed up for the family's first press conference, held near the Stebics' house.
"I could never have done any of this without her," Greenberg said. "Everybody else was frozen and paralyzed. She was like the cavalry coming in, saying, 'This is what you have to do.'"
Greenberg and her husband, Mark, Lisa's first cousin, have become family spokespeople and have appeared on numerous national and local news programs.
A missing person's family has a lot to do with the level of media attention their case receives.
Missing people such as Natalee Holloway, an 18-year-old from Alabama who disappeared in 2005 in Aruba, and Laci Peterson, a pregnant California woman who disappeared in 2002 whose husband was later convicted of her murder, become household names in part because they have family members willing to speak out about their disappearances, Harris said.
"It is a family member that opens their heart to the public, through the national media," she said. "That's really the key."
Missing adults an epidemic
While it plays a significant role, family involvement may not be the only key.
As of Jan. 31, there were 2,960 active missing person cases in Illinois -- 1,798 are children, said Kelly Bennett, a case manager for the National Center for Missing Adults. Nationally, there are more than 50,000 missing adults listed in the National Crime Information Center database.
A person's gender, race and socioeconomic status could also have something to do with the attention his or her case receives. Missing men, for example, don't receive a lot of camera time, she said.
"A lot of the cases that are seen on TV are the ones that are a pretty girl. Not too many that are of males," Bennett said. "They're all still missing, regardless of what the circumstances are."
Missing adults, she said, are an epidemic.
"We get 150-200 calls a week for missing adults, if not more. And that's only the people that know about us," she said. "It happens all the time and people do not see it because it's not media-worthy."
Scott Arcaro, of Lisle, would have celebrated his 38th birthday Friday. He was reported missing Feb. 27 by his fiancee.
John Spira, 46, of St. Charles, disappeared Feb. 23. He was last seen by employees at his construction company.
Bradley Olsen, 26, of Maple Park, has been missing since Jan. 19. His cell phone and bank account remain untouched, and a massive ground search by 140 people in February yielded no clues.
The men's friends and families say it's out of character for them to leave without telling anyone.
Their cases have been covered by local news outlets, but have not garnered the level of focus Lisa Stebic's case has received.
On Saturday, Spira's family and friends organized a search in West Chicago. The group plans to post a video of the event on youtube.com. Scott Arcaro's twin sister, Sherri Arcaro, joined the search -- to help look for Spira and to raise awareness of Scott's case. Olsen's family also planned to attend.
"You feel so alone when you hear about (a missing family member)," Arcaro said. "There are a lot of transient males. That's the assumption. A male, he's got his credit cards and could just leave. (Missing) women and children get priority."
Influencing media coverage
Missing children are an obvious news story. Missing adults are harder to figure out.
"I think anytime you have a missing person it is a very difficult circumstance," said Paula Simpson, a producer with the television show "America's Most Wanted." "A missing adult can leave under their own volition at any time. It's hard to sift through who is a Chandra Levy and a Laci Peterson and who is a person who wants to escape their life."
Lisa Stebic's case likely touches people because she is described as a devoted mother who would never leave her children, Simpson said.
Even if the story is compelling, it takes constant work to attract and hold the public's attention.
"It's definitely an uphill battle, and the family of Lisa and the Stebic family is doing a very good job of keeping it in the thoughts and minds of both the media and the public," she said.
High-profile cases are often built by the missing person's family, said private investigator Thomas Lauth. Lauth, who is recommended by the National Center for Missing Adults, has 20 years of experience searching for missing people in North America.
But he echoed the opinion that race, gender and socioeconomic status also influence media coverage.
"Typically in the media you'll see the higher profile cases will be Caucasian females, such as the Natalee Holloway case," he said. "You'll see less minorities receive higher profile status. Rarely do you see that."
The media has a huge influence on missing person investigations, he said. News coverage can help the search for a missing person, and it can pressure police to make an arrest. Once an arrest is made, the pressure continues to show if the suspect is guilty.
"It's just unfortunate that there are so many families out there with missing loved ones that just don't get the attention," Lauth said. "How (does Lisa Stebic) compare to Laci Peterson? To me that's every other adult case out there."
Support system
Lisa's family wants to keep her story in the news as long as possible, holding events to help the search and to provide an outlet for the community to help.
"Once people are able to bond in a crisis, it allows them to start healing and start making sense of something," Harris said. "It is a circular support system between the community and between the family."
She has jumped at the chance to help on the "other side" of a missing person case.
"I'm not in the Chicago market, I don't have to worry about being on the side of the press," Harris said. "I'm in another market, but I have the expertise. It has been tremendously therapeutic for me to be able to do something."